Another cycle of Herbitussin’s television billboards is underway. Outside, frost chills the air by several degrees, while inside, the scent of dried herbs mingles with the steady hum of large heaters working tirelessly. Every detail is designed to faithfully recreate the atmosphere of monastic life.
Commercials made
impressive with style for you
The latest series
of television billboards
for the Herbitussin brand
As in the previous season, actor Karol Stępkowski once again takes on the role of the Herbitussin monk, with the film series directed by Iza Poniatowska.
To carry out the photoshoot, we traveled to Modlin Fortress, whose history dates back to the Napoleonic Wars.
It is within this historic site, with its spacious interiors and arched ceilings, that the advertising action takes place. The fortress proved the perfect setting for recreating the monastery interiors and the workspace of the Herbitussin monk. For the set design, we used authentic furniture, books, and mortars—props sourced from antique markets, rare bookshops, and vintage stores.