We collaborated with one of the largest charities in Poland to develop, design, and promote a nationwide social event. Our murals were painted all over Poland.
Social event made
enticing exceptional for you
On September 6, 2012, the President of Poland ratified the UN Convention on the Rights of Persons with Disabilities. During the social campaign promoting the signing of this document, murals designed in our studio were painted in the busiest spots of Poland’s largest cities. These artworks addressed disability in a way that had never been done before in Poland. Artists, schools, government offices, disability communities, supporters, and passersby all contributed to painting them on walls using prepared templates.
Mayor of the City of Gdynia -
When we saw the designs, we knew we wanted them on the walls of our city.
The campaign in Warsaw resulted in murals at six locations: the roundabout near Galeria Mokotów, the WKD station at Al. Jerozolimskie, the intersection of ul. Francuska and Al. Stanów Zjednoczonych, Wisłostrada near Torwar, the lane towards Żoliborz, the roundabout at the intersection of Al. Prymasa Tysiąclecia and Wolska, and at Prymasa Tysiąclecia and Górczewska.
Gdynia, as the second city in Poland, invited the organizers of the campaign promoting the Convention and held a unique event. Activists from various disability communities came to the pier at the Gdynia Marina to collectively paint the first mural.
Soon, murals began to appear across Poland: Wrocław, Zamość, Białystok, Poznań, Szczecin, Lubin, Bydgoszcz, Iława, Gorzów Wielkopolski, Łódź, Kutno, Namysłów…
OnlineContent -
Murals are an excellent way to spread information about disability.
We were looking for a common denominator, an experience that would be the same for both able-bodied and disabled individuals, something that would be understood by everyone, beautify urban spaces, and provoke thought. We realized that we should talk about love, about the emotion represented in an artistic form. It turned out that love-themed murals are an excellent way to inspire kindness.
The Active Rehabilitation Foundation, one of the largest and oldest organizations dealing with disabled people in Poland, was responsible for organizing the campaign. The murals provoked thought, a look at others, their situation, and the possibility of making friends. It was also a concrete commitment – the murals did not paint themselves. They needed work, organization, and acquiring new skills.
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MURALS
Huge murals and small pictograms were painted all over Poland. Schools joined the campaign, where children and youth, as part of their volunteer work, painted murals on the walls of their buildings.
