Another cycle of Herbitussin’s television billboards is underway – outside, there’s a frost of several degrees, while inside, the scent of dried herbs fills the air alongside the constant hum of large heaters working tirelessly. All of this is done to faithfully recreate the atmosphere of monastic life.
Commercials made
impressive with style for you
The latest series
of television billboards
for the Herbitussin brand
Just like in the previous season – actor Karol Stępkowski took on the role of the Herbitussin monk, and the series of films was directed by Iza Poniatowska.
To carry out the photoshoot, we traveled to Modlin Fortress, whose history dates back to the Napoleonic Wars.
It is within this historical site, boasting spacious interiors and arched ceilings, that the advertising action unfolds. The fortress proved to be the perfect setting for arranging the monastery interiors and the workspace of the Herbitussin monk. To create the set design, we utilized authentic furniture, books, mortars – props sourced from antique markets, antiquarian bookshops, and antique stores.